With over a decade spent working in advertising and branding agencies, identifying trends and transforming corporate jargon into culture is second nature to me. My experience is intentionally diverse. I started as a copywriter in the advertising world. Before that, I did sales. I liked the challenge, but I didn’t like what I was selling. I was also infatuated with the creativity I had experienced in the advertising world. From there I learned the business side of the ad world, and eventually grew into strategy and business development. All those experiences provide me a unique perspective having actually done the work across the board. I understand both sides of the spectrum, creative and business, and pride myself in marrying bold creative ideas with smart strategies that deliver results.