With over a decade spent working in advertising and branding agencies, identifying trends and transforming corporate jargon into culture is second nature to me. My experience is intentionally diverse. I started as a copywriter in advertising. From there I learned the business side of advertising, eventually growing into strategy and business development roles. Those experiences provide me with a unique perspective. I understand both sides of the ad spectrum, creative and business, and pride myself in being able to communicate between the two, marrying bold ideas with smart strategies that deliver results.