Dad Pants

I helped develop the pitch which won our agency the Dockers account. They were launching their new Alpha khakis, and looking to change a perspective that permeated the fashion culture, "Khakis are dad pants." ​The inspiration for our pitch came from a Tumblr page, 'Dads Are The Original Hipsters', and we built a campaign that celebrated how cool our dads were before YOU came along. This eventually grew into a multi-year campaign which evolved, and as a result of the positive feedback, resulted in multiple super bowl commercials.