about me.

I have spent over a decade working at advertising and branding agencies, so identifying trends and transforming corporate jargon into language that both aligns and guides is second nature to me. I do have a diverse background, but that was an intentional decision from the outset. I started as a copywriter in advertising. Before that, I did sales, but I didn’t like what I was selling. I decided to spend time learning the business side of the ad world, and eventually grew into strategy and business development roles. I was finally selling something I saw value in. All those experiences provide me with a unique perspective having actually done the work. I understand both sides of the spectrum, creative and business, and now pride myself in marrying bold creative ideas with smart strategies that deliver results.